I build across software, systems, and physical products.
A showcase of what I've built, what I'm building, and how I work.
Hey, I'm Ben.
I'm a builder based in the US. Father of three, husband, combat veteran. I like making things that work, whether that's software, physical products, or systems that help people move faster.
I served as Infantry in the US Army and did one tour in Iraq. That shaped how I approach problems: stay calm, move fast, take ownership.
Be Good
Integrity first. Do the right thing even when no one's watching.
Be Truthful
Say what you mean. Build trust through honesty.
Lift Others
Success means bringing others up with you.
Background
I come from HVAC, construction, and logistics. Before tech, I ran a renovation company and learned to ship projects under real constraints. Later, I spent years in sales and operations at Comfort Systems USA, where I got to see what makes systems actually work at scale.
I also make things with my hands. I run a 130-watt CO2 laser and work with LED systems, mixed materials, and digital art. It keeps me grounded and lets me explore ideas outside of screens.
I live my life under a moral code. I build, make, and motivate to make this world even a fraction better than when I leave it.
Projects
Active ventures, past builds, and ongoing experiments across software and physical creation.
Eventzy
AI-native event planning marketplace
The Project Ripple
Empowering people through meaningful connection, resources, and community-driven impact
Advisory / Systems Work
Selective collaborations on GTM, systems, and execution
How I Build
Capabilities proven through shipped work.
Product & Systems
I turn messy problems into clean systems people actually use.
- Product strategy + specs
- Workflow design
- Dashboards & internal tools
- UX that drives action
- Shipping fast with feedback loops
GTM, Marketing, Sales
I build distribution systems that create pipeline and close.
- Positioning + offer design
- Funnels & conversion paths
- Outbound systems + targeting
- SEO authority + content engines
- Partnerships & B2B sales motion
Operations & Execution
I've run real projects where timelines and outcomes matter.
- Project planning & sequencing
- Vendor / partner coordination
- SOPs and playbooks
- Operational dashboards
- Scaling without breaking
Marketplace & Platform Builds
I build ecosystems where buyers, sellers, and money actually flow.
- Two-sided marketplace design
- Vendor onboarding flows
- Payments logic & pricing models
- Trust/safety basics
- Admin + vendor dashboards
AI & Automation
I use AI to remove friction and compress time.
- Agent workflows
- RAG + retrieval patterns
- Automation pipelines
- AI-assisted content & GTM
- Human-in-the-loop systems
Creative + Physical Builds
I build digital and physical work that looks good and ships.
- Laser-cut design & fabrication
- Brand assets & visual systems
- Product prototypes
- Creative commerce builds
- Digital to physical workflows
Toolbox
Want to build something real?
Where Skills Meet Outcomes
The types of problems I solve and how I apply what I know.
Problem Solving
I take messy, undefined problems and turn them into clear systems with measurable outcomes.
- Business process optimization
- Technical architecture decisions
- Go-to-market strategy
- Operational bottleneck removal
System Building
I design and build systems that scale without breaking, whether it's software, operations, or teams.
- Product development pipelines
- Sales and marketing automation
- Internal tools and dashboards
- Marketplace platforms
Strategic Execution
I translate strategy into shipped work. Plans mean nothing without execution.
- Product launches
- Market expansion
- Partnership development
- Revenue system design
0 to 1 Builds
I take ideas from concept to live product. Fast iteration, real feedback, shipped outcomes.
- MVP development
- Proof of concepts
- New business lines
- Physical product prototypes
How I Approach Building
Process, discipline, and the cycles that turn ideas into shipped work.
Execution Cycle
Understand the Problem
Before building, I dig into what's actually broken. I talk to users, examine data, and find the real constraint, not the assumed one.
Plan with Constraints
I scope work based on real constraints: time, resources, and risk tolerance. Plans are living documents, not rigid scripts.
Build Fast, Learn Faster
Ship something small and real. Get feedback. Iterate. Perfection is the enemy of progress.
Measure What Matters
Every system needs feedback loops. I build in metrics and checkpoints to know if something's working.
Iterate or Kill
If it's working, double down. If it's not, cut it. Sunk cost is a trap. Move forward with what works.
Operating Principles
Discipline Over Motivation
Motivation fades. Systems and habits carry you through the hard days.
Failure is Data
Every failed experiment teaches something. The only real failure is not learning from it.
Ship to Learn
You don't know if something works until it's in the world. Ship early, ship often.
Ownership Beats Permission
Take responsibility. Don't wait for approval to do what needs to be done.
Want to build something?
Reach out through any of these channels.